How does a company synonymous with a market that has peaked continue to grow? Identify emerging opportunities or create new categories, of course. An R&D program to create inventions and an IP program to protect them are requirements.
Creating and maintaining a high-value IP portfolio is expensive and time-consuming. Most companies have outsourced IP prosecution work to law firms, with the in-house IP team focusing mainly on managing the portfolio. In a surprising number of organizations, an Excel spreadsheet is still the tool of choice to accomplish this task. We would not put in doubt that Excel is a flexible and useful piece of software, but it has a few fundamental limitations that make it largely inadequate as an IP management tool.
In the wake of last summer's now-famous Nortel patent auction, such auctions are increasingly eliciting bold speculation and anticipation, becoming mainstream news. Kodak is the next large name to launch a high stakes auction, to liquidate their bankruptcy-facing company of some 1,100 patents. August 8th, 2012 is the set auction date, and opening bids kick off today.
This week brings yet another reason we're proud to be based in the Bay Area: proximity to great events such as this week's ICAP Patent Brokerage & Patent Litigation Symposium, and the ICAP Ocean Tomo Auction, taking in place at the Julia Morgan Ballroom in San Francisco on July 26th.