Whether addressed from a strategic or tactical perspective, few topics in IP receive more attention than the patent portfolio. Yet, for all the conference sessions and chatter about managing the aggregate, much of the value of any portfolio often resides in a few key individual patents, something Workday’s Head of IP Lisa McFall refers to as “gems.”
Lisa McFall is an IP star in Silicon Valley. After litigating patent, copyright, trademark and trade secret matters at Wilson Sonsini Goodrich & Rosati for a decade, she went in house at Yahoo! and ran its IP litigation and conflict management program for five years. She left in 2009 to co-found Ovidian Group, an IP strategy consultancy later acquired by Pendrell. In 2014, she became the Head of IP at Workday, a ground-breaking provider of enterprise cloud applications for finance and human resources.
From advertising and touchdowns, to massive TV audiences and the always-hyped halftime concert, the Super Bowl® is the most-watched event on American television. On the field, in the stands, and behind the scenes, here are some of the key technologies and trademarks behind the National Football League’s marquee event.