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July 2012

The Intellectual Property of the Olympics

As the summer weather heats up, we are less than a month away from the 2012 Olympic Games, taking place in London from July 27th to August 12. The Games offer an astonishing display of athletic excellence, hard work, determination, national pride and inspiring stories, supported by a huge volume of marketing and advertising campaigns and promotional tie-ins. The 5 interlocking rings are one of the top globally recognized icons, and the event is so well known, it's commonly just referred to as 'The Games'. 

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