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September 2018

Image Rights: How IP Helps Elite Footballers Keep More of Their Millions

During the past decade, image rights have become at least as important as trademarks and copyrights to elite soccer (aka football in every country other than Canada and the USA) players as they and their managerial teams become more creative about how they use IP to build brands, as well as earn and keep more of their money. Image Rights have helped famous mononyms like Messi, Ronaldo and Neymar, as well as hundreds of other soccer stars, stash hundreds of millions of tax-advantaged euros, pounds and dollars.

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