Every IP-aware organization - certainly every company we’ve ever spoken with about IPfolio - prioritizes IP strategy. It’s a popular topic at conferences and events (and often discussed in this blog: Creating an IP Strategy and Acquiring Support from Your Executive Team is an example). Have you attended any notable IP conferences in the past five years that didn’t include at least one session entitled something like “How to Align Your Business and IP Strategies?”
What’s interesting, however, is that if we polled our customers or asked attendees of our own IPforward conference to answer “What is IP Strategy?” the answers would likely vary. We’d have a variety of definitions.