Don't relinquish your IP rights if you don't have to. It’s has been been almost a sacred cow in IP and a freedom to operate (FTO) necessity.
Companies have long used defensive and offensive strategies to create and protect new markets, enter existing ones and monetize IP investments, typically resolving disputes through direct negotiations and bilateral agreements.
Every IP-aware organization - certainly every company we’ve ever spoken with about IPfolio - prioritizes IP strategy. It’s a popular topic at conferences and events (and often discussed in this blog: Creating an IP Strategy and Acquiring Support from Your Executive Team is an example). Have you attended any notable IP conferences in the past five years that didn’t include at least one session entitled something like “How to Align Your Business and IP Strategies?”
What’s interesting, however, is that if we polled our customers or asked attendees of our own IPforward conference to answer “What is IP Strategy?” the answers would likely vary. We’d have a variety of definitions.
“Implementing IPfolio made me a hero at Zynga.”
- Teddy Joe, Senior Patent Counsel and Mayor of PatentVille, Zynga Inc.
It’s always fascinating to speak with IPfolio customers and discuss their process of selecting an IP management system. Zynga Senior Patent Counsel Teddy Joe is in the house today to describe how Zynga ultimately chose IPfolio and the experience using the system.
“IPfolio has dramatically improved our ability to manage our patent portfolio. I only wish we had changed to IPfolio sooner.”
"If you are a Lecorpio customer, one way or another you are probably going to have to go through...a long transition to a new IP management system.”
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