Originally published on The Recorder, here's a great report from Tech & Law Reporter Caroline Spiezio on some of her key takeaways from a day spent among the IP experts and leaders attending IPforward 2018.
Next Week in Silicon Valley, IPforward 2018 Conference and IPfolio User Group Present Two Powerful Days of Intellectual Property Education
Top-Notch Speaker Lineup for IPforward Includes In-House IP Counsel from Honeywell, Tesla, Oracle, Intel, Facebook, Intuit and Avon
Intellectual property (IP) is competitive, demanding, and evolving at breakneck speed. This inspired IP management solution leader, IPfolio, to produce next week’s fourth annual href="http://www.ipfolio.com/resources/ipforward-2018-2/">IPforward 2018 Conference on April 11th & second annual IPfolio User Group Meeting on April 10th in San Mateo/Silicon Valley, California.
If it’s April in the Bay Area and it concerns IP, it means IPforward 2018 will again welcome hundreds of IP professionals to the Silicon Valley, a region synonymous with 21st-century American innovation. We hope to see you in San Mateo.
Intuit built a financial technology platform on branding, product innovation and smart acquisitions. Trademarks and patents have been key foundations, of course, to the company’s growth and success, and managing thousands of them requires a solid technological foundation. We spoke with Senior Patent Counsel Arien Ferrell about the process Intuit followed when choosing and implementing IPfolio as its IP management system.
“The most important layer on top of having a great product is having great service. That's what we see our customers feeding back to us in their reviews.”
Rupert Mayer, CEO, IPfolio
A strong product with excellent customer service is a winning combination for success in the software industry. Almost sounds like a cliche, doesn’t it? Yet how many companies do you think truly excel in both areas? (IPfolio is one, of course :)). We know we have a strong product – our sales growth in the last three years proves that – but we also score extremely well in the second half. We wanted to describe the origins of those high scores on software review sites.